Vendor Interview: Prima Luce Studio

I have grown to love Prima Luce Studio very quickly! I tend to gravitate toward wedding photography that tells the story of such an amazing day, and Bill and Mary do just that. Not to mention they are so personable that I could talk to them all day!

I wanted to give them the opportunity to explain who they are and why they do what they do, so I sent them a few questions. Hope you enjoy!

1. How long have you been in the wedding industry? Prima Luce Studio celebrated our one year anniversary in August. We had photographed some weddings both individually and together prior to that, but August was when we decided to form Prima Luce Studio. It’s been wonderful so far and we really can’t thank all of our brides and grooms enough for making it happen!

2. What is your favorite part of your job? What we love most about photographing weddings is that we are allowed to share in one of the happiest and most joyful experiences a couple will ever have. There honestly isn’t anything better than being around a group of people who have only one purpose at that time, to celebrate and honor the love between two people. After all, how crazy is it that two people can find each other out of all 7 billion people in this world and fall madly in love?!?! We love it, and this is actually the entire reason we started photographing weddings!

As documentary photographers, we are always looking to give a voice to those who may not have one in today’s society. We try to tell their stories in such a way that light is shed on some important issues that we may not normally be aware of. Weddings in many ways are a natural extension of this thought process. We knew at our very first wedding that we had found something special. Being around so much happiness, so much love, was just incredibly moving. Even more, we were so touched that people would invite us into one of the most special occasions they will ever take part in and trust us to tell their story. We sincerely feel honored that people place this trust in us, and we work as hard as possible for each couple to capture the special moments of that day and deliver their story in images.

3. How would you describe Prima Luce Studio’s “style”? I don’t know that style is really the right word. Both of us were trained in the documentary tradition, and so we certainly focus on the storytelling aspect of photography. That said, our approach has been to meet with our couples multiple times in order to get to know our couples as much as possible so that we truly know who they are both as individuals and as a couple. On their wedding day we will then do everything we can to tell each couple’s unique story, rather than forcing our look or style on the couple. This way, every couple we work with ends up with a highly personal reflection of their wedding day.

4. What photography trends are you currently seeing in the wedding industry and are there any trends you would like to see? Right now the big trend is towards an “Instagram” style approach to the toning of images, which is fun and interesting. It seems like people may be missing the look of film without even realizing it! As far as trends we would like to see, the only thing we would want is for the substance of images to take more and more of a priority over the surface. To us, the photos that will mean the most 50 years from now are the ones that caught that wink of the eye, or the tear rolling down the father’s face as he gives away his daughter. Those are the things people remember and we hope that becomes more of a focus!

5. Do you have any suggestions to help brides stay within their budget? This is so tough. Often times couples have been dreaming of their wedding for years (if not their whole lives!), and since they will only do it once, they want to fit everything in. Our best advice is to set priorities. What are the absolute “must-haves” for your wedding? What are some things that you would like to have, but maybe aren’t as essential? Lastly, have a category of “would be nice”. Work your budget to support the “must-haves” and as much of the “would like to haves” as possible, and then anything left over can be for the “would be nice” items. Of course, when planning a wedding almost everything can seem like a “must-have”! In those cases, put it to the time test. Ask yourself if 50 years from now having this (fill in the blank) will be something you even remember. Would it be important to you then? If the answer is yes, then find a way! If the answer is no or even maybe, then put your money elsewhere.

6. Should bride and grooms consider a first look? This is really such a personal decision for each couple. Obviously if the bride and groom want to follow tradition and have the groom see his bride for the first time coming down the aisle, a first look will be a bad idea! However if tradition isn’t the big issue, then we love the first look. Weddings can be so hectic, and many times the bride and groom will be swept up for the entire day. Before they know it the day is over and everything was a blur! The first look is a chance for this couple to have a very meaningful moment alone before the whirlwind begins.

7. What is the one thing that you think every bride should know when choosing their photographer? We have three things we feel every couple should consider when choosing a photographer. First of all, make sure you like their images! While it is easy enough to change the way images are toned (Instagram, vintage, modern, etc.) it is highly unlikely that the way the photographer captures an event will change. So if you do not like the images they do for others, you probably won’t like the ones they do for you! Secondly, make sure you like your photographer! There are few, if any, people who will spend as much time with you on your wedding day, so it is crucial you get along with them, and like their personality. Finally, ask your photographer why they shoot weddings, what got them in to the industry. It is important that you have a shared vision with your photographer, and their motivations for photographing weddings can have a tremendous amount of impact on that!

To request more information or view Prima Luce Studio’s work visit them online at

Written by: Erin Todd, Wedding Sales Manager

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